Stratton Journals

Project Introduction

The project I completed was for the Design of Visual Images course through Elon Universities Communications Program. In this project we were asked to create a poster directed towards elementary school children that would display a positive message similar to what you would see walking through the halls as a child. This poster was also required to contain five analog items and the main software we were allowed to use was photoshop.

The Process

I knew the direction I wanted to go from the start but it was the process and application that I was not expecting to have as much trouble with. Off the bat I chose to go with a Superhero Recycling theme. For this theme I knew I needed an earthy color pallet and I would contrast it with red and blue superhero-like colors. My mood-board consisted of natural landscapes and superhero capes. I also added in a few pictures of my own that displayed a similar color scheme.

The drafts I originally created felt inauthentic and basic, leading me to feel stuck. After speaking with my professor she gave me the idea to use my own photography or others in the project. Going off of this idea I decided to go to Michaels and search for my five analog items. After walking up and down the aisles a few times I finally found enough items to make me feel more comfortable about my ideas. Below are my original rough drafts and the materials I used for my final product.

Conclusion and Final Product

In order to enhance my posters presentation I mocked it up with an outdoor poster styled setting, using a downloaded file. My final product turned out to be one of my best creative pieces, using cut out images from Unsplash and the five analog items I was able to piece together a meaningful yet simple poster that resonates with not only elementary aged kids but creatives and artists alike.